literature analysis of the current state of research and future perspectives

Abstract

Health care is a prohibitively expensive service that has a significant influence on people's everyday lives. It is now critical to comprehend all of the aspects that impact the use of these services. Word-of-mouth (WOM) is one such component since it has a significant impact on health behaviour. When it comes to analysing the present state of WOM research in the health care industry, there is a research gap. This paper investigates existing WOM studies based on a comprehensive review of the leading scientific journals in the health care sector. The studies that were looked into focused on hospital recommendations as well as the necessary preconditions for WOM.