Understanding the Impact of AI on Consumer Behavior in E-Commerce

Prof. Kim kumar

Abstract


This paper explores how artificial intelligence is reshaping consumer behavior in the e-commerce sector through personalized marketing, recommendation systems, and enhanced customer experiences. By analyzing user data and interaction patterns, AI algorithms can predict preferences and tailor product offerings to individual consumers, significantly influencing purchasing decisions. The study presents empirical findings from various e-commerce platforms, demonstrating increased conversion rates and customer satisfaction. However, the paper also highlights ethical considerations regarding data usage, privacy concerns, and the potential for over-reliance on algorithms, advocating for a balanced approach that prioritizes consumer trust and transparency.

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