Email this article Understanding the Role of Social Influence on Consumer Trust in Adopting AI Tools
Abstract
Nowadays, technologies like AI are increasing and changing quickly, and others are becoming more difficult in common spaces. Consumer trusts very heavily influence its capabilities. So, in this research study, we use the multi-model methods of compliance and identifying internalization, with the help of developing a framework for understanding social media influence theory and exploring the relationship between them. We investigate with Ai-Tools technologies and get the Secondary dataset of questioner-based records from interviews. We identify the relationship between consumer trust in social media influence and AI-adopted tech. We implemented the thematic analysis to apply the PLS-SEM algorithm in our research to highlight relations and consumers' trust in AI tools and explored their communications with ethical trust concerns for building trust. The developer and marketer quickly adopted these technologies to classify their consumer understanding and interaction b/w social influences in AI tools, and this research is most beneficial in the future to rely on the developing strategies.
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