Revolutionizing Digital Banking: Unleashing the Power of Artificial Intelligence for Enhanced Customer Acquisition, Retention, and Engagement

Sreedhar Yalamati

Abstract


This research paper investigates the transformative impact of Artificial Intelligence (AI) on the landscape of digital banking, focusing on its role in customer acquisition, retention, and overall engagement. In an era of rapid technological advancement, financial institutions are increasingly leveraging AI to revolutionize their digital banking services. The study delves into the multifaceted ways in which AI enhances customer acquisition processes by personalizing interactions, streamlining onboarding, and predicting user preferences. Furthermore, the paper explores how AI-driven analytics and predictive modeling contribute to robust customer retention strategies, fostering long-term relationships through tailored financial solutions and proactive engagement. The findings highlight the potential of AI to boost digital banking by creating a seamless, personalized, and adaptive customer experience, ultimately reshaping the financial services landscape.


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References


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